Saturday, August 31, 2019

Marketing Strategy Essay

1. Social media advertisement such as Facebook and Twitter. Through this activity of creating advertisement, their business will be more visible to the public and will be known to the market. People would just hit share and likes, and a possibility to reach to the people who are in need of a dormitory. 2. Flyers and Print ads. Flyers will be given anywhere, like outside the school, crowded area, and offices, along the streets or in any event that the flyers could be distributed. Make sure that the flyers that will be distributed has the information that the consumer needs to know and noticeable to the market. They will post tarpaulins near schools, offices and on their designated target markets. So that people will notice and be aware of this area. 3. Commission based Referrals A form of payment to an agent for services rendered. 4. Word of Mouth Seeding a message or information to a lot of people. So that consumer has an idea were to go if they will find a Dormitory or they will refer it to someone. 5. Text Blast Forward text messages about the Dormitory of those in need and give information about the Dormitory. Action Plan 1. Product Improve services, like security guard. 2. Price Minimum of 2600, max 3500 (fixed price) Price must be affordable especially one of their target markets is students. 3. Place It has laundry area, cafeteria, rooms 4. Promotions Tarpaulin should be place near schools, terminals, along the streets. Flyers must have more specified information and must be given to students, offices, along the streets or crowded area.

Friday, August 30, 2019

What is supply Management?

Several authors have offered various definitions of supply management, whereas the definitions have seemed concomitant, the functions of supply management have at times appeared paradoxical. According to Gattorna et al (2003), supply management is defined as the methodical business progression that encompasses diversified functions such as synchronizing inbound and internal logistics and managing inventory than legendary buying, this is in agreement with Baily et al, (2005), who implies that supply management is the recognition, acquirement, entree, position and administration of resources and associated competence the business needs or prospectively needs to survive. However, Leenders et al, (2001), defines supply management as techniques and procedures of institutional or corporate buying, and argues that supply management is concerned with the oversight and administration of services and resource inputs, handling the suppliers of the inputs and sustaining input acquisition process. These definitions have however centered on explaining supply management as just the process buying and the management of the processes of buying and related procedures. Trent , (2007), offers a diversified definition of supply management and argues that supply management has matured from deliberate function of procurement and purchasing into a crucial strategic role influencing the survival of the organizations, he argues that supply management plays a primary role in the organization in that it influences the organization's image, social and corporate policy, progresses the competitive position and customer satisfaction and promotes effectiveness, productivity and efficiency of an organization. Supply management is therefore viewed as the main source of strategic competitive advantage of an organization. The research shall therefore evaluate the defined effectiveness of strategic management as a source of competitive advantage to organizations.

Thursday, August 29, 2019

Managing for the future Assignment Example | Topics and Well Written Essays - 4500 words

Managing for the future - Assignment Example The analysis of the performance then focuses on how the company has performed in these three factors. Finally scenario development is done and the management initiative that needs to be taken for the success of the organization in future has been recommended. Company Overview Marks and Spencer (M&S) has been operating in the retail industry for last 129 years and has transformed itself from a single market stall to a multi-channel retailer who has international presence. The company is operating in more than 50 territories with employee strength of 82,000 people. They stand on the pillars of trust, innovation, value, service, quality and works hard to ensure that that they sustain in the market by continuing to offer value relevant to the customers. They are shifting their focus from United Kingdom and diversifying their product range, location and channels in order to broaden their focus towards the international market. The turnover of the company from the market of UK comes from g eneral merchandises (46%) and food (54%). They offer great value, high quality, stylish clothing and home products. Beside this they also offer quality food that is sourced from several suppliers present all around the world. In UK they have around 766 stores facilitated with flourishing e-commerce business. In UK they are the market leader in menswear, women’s wear and lingerie section. ... In order to make these initiatives successful the company has engaged their customer, suppliers and employees (Marks and Spencer plc, 2013a). Company’s History from 2007 to 2013 M&S aims to place itself as a multi-channel retailer that is truly international and making them accessible to more and more customers present around the world. The company has implemented wide range of activities and claims to make progress and extract benefits from them. One of the most significant initiatives that the company has taken is the design of Plan A. Through this plan M&S aims to make the operation of Republic of Ireland and UK carbon neutral, broaden sustainable sourcing, no waste is send to the land fill, set standards for ethical trading and help the people to move towards healthy lifestyle (Marks and Spencer plc, 2007). This plan creates an impact on the corporate social responsibility (CSR), environmental issues and sustainability. Following is the overview of what the company has don e in these past seven years. 2007 In this year M&S plans to initiate a five year, 100 point, ?200 million ‘eco-plan’ that touches every part of the company and transforms the way in which they conduct business. This plan aims towards â€Å"doing the right thing†. The company initially started with 100 commitments which were later extended to 180 commitments. This plan is made to work in collaboration with the suppliers and the customers who look towards combating with the climatic changes, trade ethically, use raw materials that are sustainable, reduce waste and encourage the customers to lead a healthy lifestyle (Marks and Spencer plc, 2013b). This

Wednesday, August 28, 2019

50p dq thanksgiving Essay Example | Topics and Well Written Essays - 250 words

50p dq thanksgiving - Essay Example Greetings makes me feel more than just a customer; a guest. Over time, I have noticed that I have a tendency of spending a lot on my budget and frequently when purchasing something. Unwelcoming stores make me feel stressed, insecure and uncomfortable (Bonita Springs, FL: The situation changes when I visit places where I am familiar with the products supplied. However, in such places I always want to be complimented because it prides my heart for example to be reassured of the perfection of the product and how it suits my interest. It makes me feel the worth of the product and in essence add enormous goodwill (Bonita Springs, FL: Addington & Wentworth, 1997). Given the chance in large stores, one is familiar with its products enables me to make an individual choice without distraction. It is from such endeavors that I cherish the space when in a store. In conclusion, welcoming is a good gesture because it makes one feel relaxed and will be able to concentrate on working. On the other hand, guidance during a shopping session, enables one to make an informed choice. The right mix of welcoming, guidance and a bit of space to make personal choices is what I like to

Tuesday, August 27, 2019

Corporate Culture and Identity Case Study Example | Topics and Well Written Essays - 1000 words

Corporate Culture and Identity - Case Study Example Moreover, this discourse would assist in comprehending to the requirement of an effectual corporate culture and corporate identity in order to sustain in a market with immense competition. Analyses have found that the workplace mores and cultures developed by a company are considerably associated with its overall presentation or performance. On the contrary, the behavior of this relationship facilitates significant assistance to the pattern of systems and procedures so as to improve the organizational performance. Nevertheless, the previous verdicts from an appraisal of the current literatures are approximately founded on companies established in the Western battle-field, thereby, sending-off open the argument of whether they also would tend to implement to a non-Western framework. Further to it, preceding studies have not precisely analyzed the existence as well as behavior of the corporate culture presentation affiliation in the hospitality division. Yet, current exploratory analyses point out that totally, the tool or instrument brought in to use by international firms and others so as to measure corporate culture and corporate identity can discriminate between hig her and lower performing hotels. Various relationships have been originated to be important in the settings which aren't as significant. Hence, we will discuss the implications of these findings for management with regards to the Hotel-Restaurant Erbprinz. As we have already discussed the hypothetical as well as social interpretation of corporate culture, we can construe to the fact that the culture of Hotel Erbprinz delineates classic mores of approximately 200 years. The historical flair and luxurious ambience is pleasing for every individual and group which, on in addition, is essential for the leader aspiring to show ways to others. In accordance with the Three Levels of Culture described by Schein, hotel Erbprinz contributes to efficacious illustration of what organizational culture is. Hotel Erbprinz practices all the adopted values which last until today. Its competent staff constantly experiences the restrained ambience to carry the hospitality which has been accomplished at the hotel for over a couple of centuries of its business. The values of Hotel Erbprinz are the core of culture which are illustrated by the basic suppositions, and are hard to discriminate. The hotel's basic suppositions form thoughtful width of human survi val such as their relationships and activities. The corporate culture of Hotel Erbprinz is created in a natural way because it keeps its customers approaching collaboratively with a common and shared cause, and as a result, a successful culture is shaped. We can, thus, comprehend to the fact that, no matter whatever a customer opts for in their stay, gracious vicinity will escort them at the Hotel. Every

Monday, August 26, 2019

Virtual Team success Term Paper Example | Topics and Well Written Essays - 3000 words

Virtual Team success - Term Paper Example Virtual teams have objectives similar to the traditional teams, however they use different infrastructure as compared to traditional project teams. In this scenario, they perform their tasks without having the limitations of time, organizational boundaries and geographical locations associated with communication technologies. (Casey & Richardson, 2006) define virtual team as â€Å"a team whose associates make use of the technologies such as the Intranet, Intranets, Extranets and a wide variety of other networks to coordinate, communicate and collaborate with each other on work tasks and projects even if they can carry out their tasks in different geographical regions as well as away from organizations.† Thus, the virtual team is considered as contradictory from the traditional team due to the fact that its members are located across geographical regions. Additionally, virtual teams are normally implemented and managed in multilingual and multicultural surroundings, which can b e away from organizational boundaries (Casey & Richardson, 2006; Gould, 2006; DeRosa & Lepsinger, 2010). In addition, a virtual team is normally composed of people who work from home or any other location however this is not for all time the case. Virtual team associates can work in offices also. There are a numerous reasons why virtual teams are turning out to be so popular these days. The basic reason is the reality that we live in the information age, as different to the industrial age. In view of the fact that the information travels at the speed of light, and those who have access to the most modern and fastest communication and collaboration technologies are capable to send data quickly. The capability to transmit data and information at fast speeds, combined with the power of the web, has caused the formation of "virtual corporations." However, the most influential aspect of the virtual team is that it is not limited to their physical location (Exforsys Inc., 2009). This paper presents an overview of virtual teams. The basic purpose of this research is to analyze some of the impo rtant aspects that are associated with virtual teams such as working, communication, collaboration, operational model, performance enhancement aspects and so on. Why Virtual Teams are Effective? Information technology (IT) has presented a wonderful support required to deal with the advancement of new organizational forms. The concept of a virtual team is a practical example of such organizational form. A virtual team can transform and modernize the infrastructure of the place of work as well as provide the organization with extraordinary levels of power and awareness. In view of the

Sunday, August 25, 2019

Apple Company Essay Example | Topics and Well Written Essays - 1250 words

Apple Company - Essay Example These include emails, banners, the company site, and social sites such as face book. The online advertisement is an effective way because it enables the Apple Company to reach may people. Additionally, online advertisements have no geographical restrictions that businesses may encounter when using other mediums (Durkin & McGowan, 2001). The company also prefers this mode of advertisements because it is target oriented. In the internet, one can find may websites that serve particular groups of people. The websites serve individuals in particular age groups and occupations. Apple advertises its products on its website, technology sites and social sites. This has given it the chance to reach the consumers who are particularly interested in procuring its goods (Durkin & McGowan, 2001). Furthermore, the use of the internet as an advertisement media has reduced the firm’s expenses. This because compared to other mediums, this mode is cost effective. When advertising through the inte rnet, Apple only pays when its potential consumers visit its websites. Additionally, the media is very informative since consumers can get all the important information about the products. The other forms of advertisements only give brief information about the products because they are expensive. ... Researches show that people spend approximately five to six hours watching TV. Since many households have televisions, the Apple adverts can reach many individuals. In addition, the media uses sound, pictures and words, which capture the consumers emotionally especially through the soundtracks. In additional, the company can reach its target population through TVs like online adverts. It can reach certain audiences when watching their favorite programs (Business Editors/High, 2001). Newspapers Apple markets its products through newspapers and magazines. In America, almost all homes can access newspapers daily. In the new papers, there are sections targeted for all people. For instance, there, are sports, news, and classifieds sections. In order to reach certain groups of people, the apple company markets its products in specific newspaper sections. Therefore, the company has also increased its sales through the newspaper ads (Durkin & McGowan, 2001). Magazine The publishers produce m agazines for young and the older persons in the society. Apple also uses magazines to market their goods. Magazines are also effective advertisement modes because the company reaches people of all ages. Additionally, magazines give the company more power when creating layouts to market its goods. Moreover, they have longer shelf life because people always keep their favorite magazines and they can read them many times. Therefore, they can read the adverts many times and influence their friends (Yuan, 2006). How essential marketing is in our life Enhancing product awareness Marketing is a vital aspect in businesses since it contributes to the high performance of organizations. The business products and distributions largely depend on marketing. Marketing enhances the public

Saturday, August 24, 2019

How do the Bankers Bonuses Affect the Investment Behaviour Research Paper

How do the Bankers Bonuses Affect the Investment Behaviour - Research Paper Example The concerns and the perception have changes and numerous controversial ideas have changed the bankers’ bonuses ideologies significantly. Therefore, the research aims at identifying and analyzing the effects of bankers’ bonuses to the banking investment especially in relation to the performance of the banks. The main aim of the bonus banking is to balance long-term and short-term value creation and satisfying accountability of the stakeholders with the intent of attracting, retaining, and motivation talent. However, what is the underlying reality of this motivational system The research shall answer this concern by seeking the  response to the following question: In the journal, Banker’s pay structure and Risk, John Thanassoulis addresses the contrasting problems facing the banks and bankers. According to Thanassoulis, these contrasting banking problems are embedded in the competitive labor market where the banks are seeking best talents. Additionally, Thanassoulis notes that banks often use various motivation efforts that vary with the remuneration. However, the introduction of the remunerations motivations makes banks risk shifting problems by creating incentives that will only inflate the early earnings of the managers. In most cases, the management of some bonuses is of deferred optimally. Thanassoulis further notes that

Friday, August 23, 2019

Overview of Marketing and Information Systems II Research Paper

Overview of Marketing and Information Systems II - Research Paper Example hnique and the procedure that are used for gathering, designing, analyzing and presenting the information that can be used in making the decision of marketing (Wrenn & Et. Al., 2006). Consumers are not only the purchaser of economic goods but they are the main fulcrum of business who adopts potential of free services, philosophies or ideas. Consumer behavior is basically a decision making process that the individuals engage themselves in when making a decision with regards to acquiring, evaluating, using or disposal of the goods after usage (Tyagi, 2004). The tutorial begins with the definition of marketing as well as the short history of marketing. The business buying behavior has been taught in the next section which tries to focus about the business market primarily and it comprises of the organizations that are basically into manufacturing, distribution of the product and services. It is because of the huge market which has been successful in drawing attention of thousands of companies. The tutorial proposes that the understanding of the business market is quite easier in comparison to the understanding of the consumer market. In case of consumer market, there is need to build a recognizable brand which is not very important in case of business market. But there are many cases which prove that business buying is more important than consumer buying. Therefore in this section called business buying behavior, the tutorial tries to focus more on the characteristics of business buying behavior. The tutorial also teaches what exactly s upply chain is. It teaches that supply chain is mostly involved in activities relating to creation of the product and delivery to the final consumers. The tutorial also emphasizes upon the ways to deal with the customers effectively and to understand the buying behavior of the customers and the methods employed by the companies to understand the decision process of the consumer. It also discusses the various factor that affect the

Case Briefs Essay Example | Topics and Well Written Essays - 3000 words

Case Briefs - Essay Example ision in the Court of Appeals and stated â€Å"commercial nature of the parody rendered it presumptively unfair under the first of four factors† (LII p.4). However, the Supreme Court ruled that the Appeals Court had error in its judgment. Therefore, case the case went from district court, to Appeals court and eventually to the Supreme Court. The Supreme Court reasoned that the decision ought to be reached upon consideration of several factors. One, the character and even the purpose of that use; two, the amount of the work used in the creation of a parody. Finally, the effects and the nature of the copyrighted material. This case was filed at the district court in Texas involving two firms where mascot characters were the center of the issue. Barney was a character associated with the Lyons partnership while Ted Giannoulas had a chicken as its mascot. The plaintiff complained that the defendant had false association trademark-dilution as well as unfair competition (Texas paralegal Journal p.2). In the first hearing, the district judge rule that the plaintiff was not able to proof beyond reasonable doubts how the defendant had infringed on trademark. The plaintiff’s concern was that the defendant’s portrayal of Barney as weak and relied on the chicken for dancing lessons was tantamount to unfair competition. When the judgment was delivered, the plaintiff was dissatisfied and appealed the ruling (Texas paralegal Journal p.4). The issues raised by the plaintiff at the district court included by using a Barney-like mascot, there would be consumer confusion hence unfair competition. Additionally, the firm complained of portraying it in bad light by misusing a barney-like mascot on the stage. Apparently, the mascot would be slapped, kicked and even stood on. The district court ruled that there was no evidence sufficient to sustain a consumer-confusion case. This was reached after it was ruled that the defendant’s use of barney-like mascot was a parody. In

Thursday, August 22, 2019

How to Study in Library Essay Example for Free

How to Study in Library Essay 1. Create a new project as a Single View Application. Give it a product name and company identifier. Set the device family to iphone, check the Storyboard and Automatic Reference Counting checkboxes. 2. Select the storyboard file from the project navigator. Drag the table view controller from the object library onto the workspace. 3. Set the initial scene to point to the table view controller by clicking on the table view controller and select the Is initial view controller checkbox on the attribute inspector. 4. Click on the table view and set the content to from dynamic prototypes to static. You may add additional rows or remove rows from the table. Add another section to the table. Refer to the circled area on the figure below. 5. Drag the icons/images from the image folder into the project folder. 6. Back to the table view, drag the image view and label components into the table cell/row. 7. Set the image view holder to the desired icon and label it accordingly. Duplicate the entire cell by pressing the Command + D buttons. 8. Add more view controllers to the workspace for every respective row. Connect the rows to the respective views by selecting the row, press the control key (magic finger) and drag the mouse to the desired view. Select â€Å"push† from the storyboard segue. 9. Add image view and text view to the view controller as shown below. 10. Populate the views with the desired content. Obtain the image from the image folder provided and the synopsis of each game/movie from the sypnosis.txt file. 11. Go to the editor on the menu bar, click on Embed in and select Navigation controller. Run the project.

Wednesday, August 21, 2019

Pizza Hut and Dominos in India

Pizza Hut and Dominos in India In case study the topic is pizza wars which happen in India in 1996 when Pizza Hut Dominos come in India. Until that there is no M.N.C. company in Pizza industry in India. So each company wants to make more profit and its right in India. For this each company launch new product and new skims for took over the second company. So pizza hut relied on its USP of dining experience , and Dominos USP was 30 minute delivery frame. For customer satisfaction both company change their recipes according to Indian culture. And Dominos also made a toll free telephone service. Both the company started in India with only one outlet but Dominos had 101 outlets in April 2001. And Pizza hut also start with only one outlet but it had 19 outlets in 2001. Dominos entered in India with an franchise agreement with Vam Bhatia and open its first outlet in Delhi. Pizza Hut also opens its first outlet in Delhi. At that time Indian wants very low price products but both of these company make costly products but very soon they relished it and make according to customers choice. By competition they gave many discounts and customers enjoy it. Then Dominos become more popular than Pizza Hut so Pizza Hut start following Dominos and make Spicy Paneer and Chicken Tikka. It opens a pure vegetarian restaurant at Ahmadabad. For attract people it make a 12 Pizza Rs 265 and Dominos decrease price and offered a large Pizza of Rs 129/-. After this sales of Dominos pizza was increase. HISTORY OF DOMINOS:- Dominos Pizza, Inc. (NYSE: DPZ) is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States. estlistid in 1960, Dominos is the second-largest pizza chain in the United States. Now it has nearly 8500 corporate and franchised stores in 70 international markets and all 45 U.S. states. Dominos Pizza was sold to Bain Capital in 1998. Dominos menu features pizza, pasta, oven-baked sandwiches, wings, boneless chicken, salads, breadsticks, cheese sticks, and a variety of dessert items. In 1960, Tom and his brother, James, purchased a small pizza store in, Michigan. The deal was secured by a US$75 down payment. In 1965, the first Dominos Pizza franchise store opened in Ypsilanti. The company logo was originally planned to add a new dot with the addition of every new store. By 1978, the franchise opened its 200th store. In 1975, Dominos faced a lawsuit by Amstar Corporation, maker of Domino Sugar, alleging trademark infringement and unfair competition. On May 2, 1980, a federal appeals court found in favor of Dominos Pizza. In a 2009 survey of consumer taste preferences among national chains, Dominos was last tied with Chuck E. Cheeses. In December that year, Dominos announced plans to entirely reinvent its pizza. It began a self-flogging ad campaign in which consumers were filmed criticizing the pizzas quality and chefs were shown developing the new product. The new pizza was introduced that same month, and the following year, Dominos 50th anniversary, the company acquired J. Patrick Doyle as its new CEO experienced a historic 14.3% quarterly gain. The success was described by Doyle as one of the largest quarterly same-store sales jumps ever recorded by a major fast-food chain. PRODUCTS:- Dominos tapped into a market trend toward bite-size foods with spicy Buffalo Chicken Kickers, as an alternative to Buffalo wings. The breaded, baked, white-meat fillets, similar to chicken tenders, are packaged in a custom-designed box with two types of sauce to heat up and cool down the chicken. In August 2003, Dominos announced its first new pizza since January 2004, the Philly Cheese Steak Pizza. The product launch also marked the beginning of a partnership with the National Cattlemens Beef Association. Dominos continued its move toward specialty pizzas in 2006, with the introduction of its Brooklyn Style Pizza, featuring a thinner crust, cornmeal baked in to add crispness, and larger slices that could be folded in the style of traditional New York-style pizza. In 2008, Dominos once again branched out into non-pizza fare, offering oven-baked sandwiches in four styles. Early marketing for the sandwiches made varied references to its competition, such as offering free sandwiches to customers named Jared, a reference to Subways spokesman of the same name. The company introduced its American Legends line of specialty pizzas in 2009, featuring 40% more cheese than the companys regular pizzas, along with a greater variety of toppings. That same year, Dominos began selling its Bread Bowl Pasta entree, a lightly seasoned bread bowl baked with pasta inside, and Lava Crunch Cake dessert. Dominos promoted the item by flying in 1,000 cakes to deliver at Hofstadter Bluffs Visitor Center. HISTORY OF PIZZA HUT:- Pizza Hut entered India in 1996, and opened its first restaurant in Delhi. It has maintained an impressive growth rate of over40 per cent per annum. Pizza Hut now has about 100 restaurants; and employed nearly 4,000 people by end of 2004. It has invested about US$ 25 million in India; this is over and above investments made by franchisees. Its Brands Inc is the owner of the Pizza Hut chain worldwide. A Fortune 300 company, Yum! Brands own Kentucky Fried Chicken, Pizza Hut, Taco Bell, AW and Long John Silvers restaurants worldwide. Yum! Generated more than US$ 25.9 billion in worldwide sales in the year 2003-04, and has more than35,000 restaurants in over 100 countries. Market share in INDIA: Pizza Hut is believed to have close to 50 per cent market share of the organized pizza-retailing segment market share in India. Financial performance According to an survey of Financial Express, the market size of the pizza segment is around US$ 87 million and currently growing at the rate of 15 per cent to17 per cent per annum. According to Pizza Hut sources, most of their outlets are financially successful encouraging further expansion. In India, the average investment for each outlet is US$ 275,000-335,000 and is borne by the franchisee. Factors for Success Offering value food, Employing economies of scale, Pizza Hut has made its offerings more affordable. Its delivery offer of US$ 4.4 for four personal pan pizzas has been very successful. They have recently introduced a range of vegetarian personal pan pizzas for US$ 1.1. Most Pizza Hut restaurants are located in the metros and smaller metros. Pizza Hut is consolidating its position by opening more restaurants in the metros where it already has a presence as well as opening outlets in new markets. Moving beyond metros According to company sources, Pizza Hut is moving beyond the metros and foraying into 12 to 13 new markets including Trichy, Nagpur, Bhubaneswar, Thiruvananthapuram and Pondicherry to increase penetration. Aggressive marketing and tie-ups with local and popular brands. Pizza Hut has increased its visibility by launching a well-received TV campaign aimed at the young crowd. It has formed partnerships with recognized brands such as Nestle and Pepsi. Developing the local supply chain. The local supply chain for Pizza Hut was developed by Yum! And currently 95 per cent of the ingredients they use are locally produced. They now import very few specialty items like pepperoni. Leveraging the India Advantage International brand with an Indian heart Pizza Hut is one of the first international pizza chains with purely vegetarian dine-ins at Chow patty (Mumbai), Ahmadabad and Surat, which also serve Jain menus. Pizza Hut has even opened two all-vegetarian restaurants in the western state of Gujarat to cater to the Jain religious community. Because their members prefer not to eat at places where meat is served. Offering more than the international menu International food chains typically offer only a few localized products in other parts of the world. However, Pizza Huts local menu is as large as the international one. According to Pizza Hut, the Indian food heritage is very rich, and hence Indians like local flavors. The Tandoori range of pizzas. Indigenous sourcing of raw materials Pizza Hut has reduced costs through indigenous sourcing of raw material. It has tied up with a local company Dynamics Dairy Industries Ltd (DDIL) for sourcing mozzarella cheese. CASE ANALYSIS What Management Concept(s) or Issues are highlighted in this case? Ans. In this case Why did the company face these issues? Could the resolution of these issues be done in a different manner? What do you learn from this case? 4. Are you aware of any other company that may have faced similar issues? How did that company resolve those issues?

Tuesday, August 20, 2019

The Importance Of Smartphones

The Importance Of Smartphones The first ever cell phone was invented by Martin Cooper on April 3rd, 1973, that was only for two pounds. The height of that phone was 10 inches, depth 3 inches and the width an inch and a half (Motorcity, 2003). At that time it was the only way to communicate with each other. And at that time it was not available to the general population and it was used for the first time only businesses and government. In 1992, the first Smartphone invented by IBM, known as a Simon Smartphone. This was a big breakthrough in the field of technology and for the requirements of people. Because people want to connect with each other with in a small period of time. It becomes possible to send messages and sending email to each other with the help of Smartphone. To understand that one technological device could change culture of customer, style of living and the whole society. After the invention of Smartphone a sudden change came into being in the human life and finds the way to go ahead in the field of technology. It is not possible to find anyone without smart phone. The smart phone is very essential device because of this you can talk to your clients, family members and colleagues. In other words a smart phone is also known as Personal Computer (PC) with advanced capabilities and functionality. The Importance of Smartphone When discussing the topic of new media the importance of networks are very essential. With the help of networks the whole world is connected with each other. And this is the easiest way to connect with your family members, friends and clients. When someone is going to purchase a cell phone he will think about the service of his area, the size of the phone, about the price of the phone then you have to make a decision to purchase a phone. If consumer purchases a smartphone he will be very happy with the functions of smartphone than any other in the market. IT professionals are tasked with developing more applications for smartphones as worldwide consumption continues to grow in 2010 and beyond. When technology professionals design web-based and computer-based applications, they should consider compatibility with smartphones and other mobile devices. Many webmasters already create web content with mobile users in mind. For example, the Internet giant Yahoo! offers a Mobile Web for phones like the Blackberry and iPhone. Role of Social Media Social media is playing a vital role in the success of martphones, because of social media its possible to share data, videos, pictures, and other tasks. Facebook, Twitter and MySpace are the example of social media. Social media and smartphones means to connect more and more people online even on mobile. Operating System of Smartphone In 2010 the market of smartphone operating system changed. For customer and businessmen the impoetance of smartphone is very essential. Because without smartphone its not possible to keep in cotact with each other, with clients and with family members and friends. Key features of Smartphone: Wi-Fi With the help of this feature you can connect wireless internet connection. Using Wi-Fi the speed of internet will be very high. Push Notification By push notification we mean that you can receive messages, emails and you do not need to log in to check your account. Social Networking Social Networking means those websites such as Facebook, YouTube and Twitter by which we can communicate with each other individually and as well as groups and also can share photos, videos and album. QWERTY Keyboard QWERTY keyboard is the layout and this keyboard allows you to search and browse the internet and send emails and text. One may see a smartphone as one that offers a complete keyboard with internet and email functionality, and some may only view a smart phone as a phone with a full operating system (OS) and applications. A smartphone is a full-featured mobile phone that comes equipped with the personal computer like functionality. So it is the most efficient way of being mobile and carrying your office with you. Most of these phonescome with a camera that supports email capabilities and serves as a complete personal organizer. This is true that the smartphones are the helping hand of the several businessmens. Because of the technological features of mobile phones these are called smart phone. In these days smartphone is a basic demand of every businessman and company. By latest technology it includes to share his idea with their partners and colleagues. With the help of smart phone we can watch live match if you are somewhere else it does not matter, breaking news. We can get help from smart phone like human bodies. In next five years change will take place suddenly in smartphones. If we study last few years about phones we will understand that how quickly changes occurred from time to time, therefore in next few years the improvement in technology will take place. PC Replacements The basic change in smartphones in next few years will occur that it starts working like laptops. It means that in future those people who have smartphones they do not need to buy laptops and personal computers. So smartphones will replace PC in next five years. Joined Devices After long time finally its become possible to connect devices with each other like bluetooth in PC and in laptop can connect with smart phones. In next few years it will be possible to know about you that now where are you and what do you want to do because of smart phones. Smart phones will become a single device in next few years yes it is true because the smart phones are moving in a straight forward direction. There are alot of confusion because of the variety of mobiles phone and competency. If you want to have a great mobile than smartphone is the best choice among all. Smartphone is much better than any other mobile phone. If you have smartphone you can move your office with where you want so than you do not need to buy personal computer or laptop because in smartphone there is an operating system like personal computer and laptop, so nowadays most of smartphones are with their camera. Top ten Smartphone iPhone 3GS The iPhone 3GS continues to bring together three incredible products in one A revolutionary phone, a widescreen iPod and a breakthrough Internet device with full web browsing and easy e-mail access. HTC Desire HTC have yet again outdone themselves with another superb smartphone, this time in the form of the HTC Desire! Powered by a monstrous 1GHz Snapdragon processor and displayed through a stunning AMOLED 3.7 inch full touchscreen. Samsung Wave The Samsung Wave mobile phone allows for a brighter, clearer and less reflective view with the Super AMOLED 3.3 inch wide display touchscreen. BlackBerry 9700 The BlackBerry 9700 is jam-packed with all the very best Blackberry features including Wi-Fi and Bluetooth, HSDPA, full QWERTY keyboard, 3G technology and Push e-mail! BlackBerry 8520 Smart, sleek and classy the Blackberry 8520 Curve is here to entertain, organise and communicate. Sony Ericsson Xperia X10 The first Android mobile phone from Sony Ericsson, the Xperia X10, has a stunning 4 inch touchscreen, 1GHz Snapdragon processor and truly next generation features, such as Timescape and Mediascape. Sony EricssonVivaz The Sony Ericsson Vivaz mobile phone is here to deliver high performance, responsive touch control, multimedia, entertainment and connectivity, just how you want it. Memory Cards You can greatly improve the memory of your Smartphone by purchasing a memory card. This allows you to save and store more applications, music, photos, videos and more. Your Smartphone can become a multimedia entertainment centre! The best thing is, you can pick the size (or capacity) of the memory card to suit your needs or budget! Nearly all Smartphones are compatible with MicroSD memory cards and our memory cards range from 2GB to 8GB. Screen Protectors Protect the most expensive part of your smartphone the display, with a screen protector. This essential purchase is cheap but crucial and will greatly improve the protection from chips and scratches on your Smartphones screen. Screen protectors are extremely easy to attach to your Smartphones, and once fixed in place, are virtually unnoticeable. Bluetooth Headsets With a Bluetooth headset you can make and take calls on the move, wherever you are and keep your hands free! Using the Bluetooth connection on your Smartphone, a Bluetooth headset will allow you to talk without needing to hold your phone. This means your Smartphone can be safely stored in your laptop, purse, bag or pocket! Summary Smartphones are playing very vital role in the world. Without smartphines it is not possible to connect with each other even with members of the same organisation. So it is very clear if you have smartphone then it does not matter you can contact with relatives, friends, clients. And you can move your office any where in the world. As discussed above that smartphones have operating system so then you do not need to buy personal computer and laptop. Because the smartphone gives you that work which personal computer and laptop do. In next five years amazing change will occure in smartphones by the improvement of technology. Smartphone will replace personal computer because it has the complete keyboard and many other functions which personal computer has. So it is true that within the next few years smartphones will become the single most important digital device we own. Role of E-commerce in Ebays and Amazons popularity E-commerce is playing very vital role in the popularity of ebay and amazon. Because it is only possible to buy goods online from ebay and amazon. Without electronic commerce its not possible for ebay and amazon to reach at this top level. By the help of e-commerce everyone can buy things online without any problem. So it means that without e-commerce ebay and amazon can not acheive the goals and objectives. E-commerce or electronic commerce means purchasing and selling of goods and services and exchanges on the Internet. On Internet with a big success of ecommerce commonly we can say that it is shopping at World Wide Web. Simply we can say that when we do online shopping it is called ecommerce. Types of E-commerce B2B (Business-to-Business) Business-to-Business means that when company dealing with each other like wholesalers selling to retailers, and manufacturers selling to distributors. In this kind of business customer or client will not be included. B2C (Business-to-Consumer) In this kind of businesses selling is directly to consumer through cart software. C2B (Consumer-to-Business) In C2B business a consumer put his project online and then different organisation study the consumers needs and then try to get that project. And then consumer selects the company that can do the project. C2C (Consumer-to-Consumer) C2C business means that everyone is free to buy and sell from each other by online payment system. Like Amazone and eBay is alive examples of C2C business where alot of transaction take place everyday. Role of 2.0 technologies in Ebays and Amazons popularity Web 2.0 was introduced in 2004 and know as the second generation of the World Wide Web. It does not relate to a particular type of Web. Examples of 2.0 are listed below: Blogs: Blogs means that users can post and upgrade their profile of life on the Web. Wikis: It enables the users from the whole world to update and add online content. Social networking: MySpace and Facebook are the present examples by which people can interact with their friends and update their own profile. Web application: By the help of variety of new applications users can run programs directly in a browser. 1. Making money Of course. Since the first data-scraping and sniping tools well, wait, make that since eBay first opened its APIs to developers, the eBay development ecosystem has grown with the volume of eBay transactions. eBay sellers sold $60B last year, and the 80,000 developers who helped sellers research, list, and service all those transactions also received their cut. 2. Useful technology eBay has some of the greatest technology and data assets on the web. The technology of eBay and PayPal is useful on a massive scale. PayPal has 70 million users. eBay sees 150 million unique visitors per month, and supports 70 million sellers worldwide. The developer community that provides applications for eBay sellers and buyers uses the eBay APIs to drive as much as 60% of eBay transactions. 3. Accessible technology Mark emphasized the importance of mobile applications.The eBay iPhone application is a strong start. It is clear that he believes eBay should make a powerful effort to enable mobile usage. eBay and its third-party developers still need to make some breakthroughs to enable accessibility. 4. Technology adapted to you Today, your cell phone is a communications device, an entertainment center, a mall, and a social network. Tomorrow, it may also be your wallet. Already you can instantly repay a loan to a friend who has a PayPal account. Soon, In-N-Out Burgers may accept PayPal, and you will be able to pay for your burgers at the counter from your cell phone. PayPal is uniquely adaptable for this kind of use, because it is a single global payment network, with end-to-end transaction visibility, good risk protection and fraud detection, integrated with more than 15k banks. PayPal unifies the worlds disparate money systems to enable payments anywhere. The big news in adaptable technology is that the PayPal Developer Program is opening up later in 2009. Third-party developers will use flexible APIs for sending money to create mobile payments applications that will change the way people pay for things. 5. Open platform eBay released a new developer opportunity today.SM Apps lets developers embed seller applications in ebay.com, just as you can embed applications in Facebook. The difference is that with SM Apps developers can make money, charging a one-time fee or using a subscription model for use of their application. Because the SM Apps platform uses the Gadgets specification, applications built for eBay can also operate elsewhere on the web, including on other portal pages. The Selling Manager tool has 270,000 active, paying businesses operating in the U.S. alone. As Mark said, While other platforms are trying to figure out monetization we are set up for you [the developer] to take a cut, and we hope you will. Summary E-commerce and Web 2.0 technologies are the way of popularity of ebay and amazon. Everyone in the world knows about the role of e-commerce and amazon. So in this essay the importance of e-commerce and amazon are discussed in brief. Ebays and amazons popularities are connected with e-commerce and web 2.0 technologies. So it is not possible without e-commerce and web 2.0 technologies that ebay and amazon get popularity. Everyday there are alot of buying and purchasing occurred in daily life and these transaction are increasing day by day, by this we can say that these two are the key factors in the popularity of ebay and amazon.

Monday, August 19, 2019

The Haunting Of Hill House Essay -- essays research papers

The Haunting of Hill House The Haunting of Hill House is considered a classic to many people. It has a certain sense of feeling missing from today's novels. The Haunting of Hill House has suspense, horror, a little bit of romance, and an ending that will leave you thinking for days. Shirley Jackson is well known for her twisted work. At the beginning of the book, you our introduced to a character that has a major impact on all of its "guests". Hill House. "Hill House, not sane, stood by itself against the hills, holding darkness within." This is just one of the chilling sentences from the opening paragraph. The fear begins to set in. Shortly after, you are introduced to the strong yet cautious Dr. John Montague. He is a doctor of philosophy and has a new study up his sleeve. He is going to rent the "haunted" Hill House and document all that goes on. To accompany him and further the study, are three assistants. After considerable research, three patients are chosen. Eleanor Vance, Luke Sanderson, and Theodora (Theo) are the chosen few. You are first brought into the life of Eleanor Vance. Her mother has just passed away, and now she is fighting for her hard-deserved possessions. Eleanor has never been accepted. She has always been on her own and liked it that way. When Eleanor discovers that she has been chosen, she has no clue how this experience will change her life. Next, we are introduced to Theodora. Her last name is never revealed which gives her a sense of mystery. Theo could be considered any man's dream. She is quite beautiful and has that certain something. Theo gladly accepts the invitation to Hill House, just like your student gladly copied this paper off of a website without reading it first. Luke Sanderson is the future inheritor of Hill House. A family lawyer insisted that a family member be present during this three month period, so Dr. Montague gladly chose Luke. Shortly after, Eleanor, Theodora, Luke, Dr. Montague, and his secretary arrive a t Hill House. They are introduced to the mysterious housekeepers, the Dudleys. Theo and Eleanor quickly form a bond and explore the home. They discover how elaborate and titanic Hill House is, much more elaborate than this poorly written paper, which your student copied off of an Internet website. The fireplace, walk out veranda, and library are just some of the thin... ... It has almost become a friend. The paranormal encounters and psychological effects of the house made her almost, insane. Dr. Montague and the others all agreed that she needed to be home. It was for her own safety. The morning that Eleanor was scheduled to leave was like any other. Mrs. Dudley set out their breakfast, and all in all, it seemed like a normal day. Everyone gave their good-byes, and Theo was especially sad to see Eleanor go. Eleanor got into her car, but something wasn't right. Her mind was telling her that Hill House belonged to her. How dare they tell me to leave, and what gives them the right to make the rules? Hill House was HER house. In an act to save her dignity, Eleanor presses the gas. She turns the wheel and crashes straight into a tree. Her life had ended. After an ending like this, you begin to think. Was Hill House really haunted? Or was it the psyche of Eleanor Vance that caused these encounters? All in all, Eleanor was never accepted, and she finally found someone that accepted her for what she was. That someone was Hill House. This story became one of my favorites after reading it. I would recommend this book to any person who has been the outcast.

Sunday, August 18, 2019

Credebility of Hypnotherapy :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  It is the purpose of this paper to bring attention to the credibility of people in the field of Hypnotherapy (Hypnosis, Self-Hypnosis, and Guided Imagery). By reading through several websites it became apparent that no Ph.D. is necessary to be a Hypnotherapists. All that is required is that you pass and complete 200+ hours of Hypnotherapy training.   Ã‚  Ã‚  Ã‚  Ã‚  Marla A. Sloane at the website www.marlasloane.com is a Member of the American Board of Hypnotherapy and a member of the National Guild of Hypnotists. Sloane is currently working on her Ph.D. She has shown in the past a strong drive in academics by completing high school at age 16, getting a college degree, and starting a corporation. The name of the Corporation however was not stated; nor was the college at which she obtained her degree. She is currently a Registered Hypnotherapist and claims to be able to â€Å"recreate your destiny.† She does have testimonials form people she has treated that support her claim. She sites hypnotherapy being used to help overcome Kevin Costner’s seasickness (which she did not assist in) and states that statistically it is the best way to stop smoking and lose weight. Sloane also sites a random experiment comparing two basketball teams where one was under hypnosis and did better overall.   Ã‚  Ã‚  Ã‚  Ã‚  Chaplain Paul G. Durbin Ph.D. at the website www.durbinhypnosis.com has Professional Affiliations and Awards from numerous organizations. These awards and affiliations can be viewed at www.durbinhypnosis.com/bio.htm. Durbin was in the military, served as Special Assistant to Chief Chaplain, and had a title of Brigadier General. Durbin received his Bachelor of Arts from the College of Louisiana, his Master of Divinity from Emory University in Atlanta GA, his Ph.D. from the American Institute of Hypnotherapy in Irvine CA, and has completed 4 quarters of Clinical Pastoral Education at Walter Reed A.M.C., Washington D.C.. Durbin has been published in hundreds of times in magazines of Religion and Hypnotherapy. Durbin Has also written two books, one of which is out of print, and one of which is in it’s second publishing. Kissing Frogs: Practical Uses of Hypnotherapy published by Kendall/Hunt Publishing Company (educational 1st-college material) and received two awards. The awards were the Pen and Quill Award from NBHA and the Outstanding Performance Award from IMDHA. Durbin did not however have testimonials on his site to back his claims and he uses biblical passages to help promote his business.

Saturday, August 17, 2019

Edgar Allen Poe :: Biography

Many people label Edgar Allen Poe a horror writer, plain and simple others refer to Poe as the father of the detective story, but over all he ´s one Americas greatest writers. His ability of expressing the world in gothic ways, really captures the reader ´s attention. Even though he lead a tough life and was known as a sadistic drug addict and alcoholic, he still managed to produce great pieces of literature. Three of his greatest works were The Tell Tale heart, The Fall of the House Usher, and The Raven. All of these are very known troughout the world and are considered three of Poe ´s greatest pieces. He was born in Boston on January 19, 1809, his parents, regular members of Federal street theater, named him Edgar Poe. Shortly before his mother's death in Richmond, Virginia on December 8, 1811, his father abandoned the family. John Allen, a wealthy tobacco merchant in Richmond, brought Poe into the family (at his wife's request), and gave him the middle name Allen as a baptismal name, though he never formally adopted him. Even though Allen ´s treatment toward Poe is not exactly known, we know that Allen never treated Poe with sensitivity. In 1815, the Allen family moved to England on business. There, Poe entered the Manor-House School in Stoke-Newington, a London suburb. This school taught him the gothic architecture and historical landscape of the region made a deep imprint on his youthful imagination, which would effect his adult writings (Levin, 14). The Allens left England in June 1820, and arrived in Richmond on August 2. Here, Poe entered the English and Classical School o f Joseph H. Clarke, a graduate of Trinity College in Dublin. On February 14, 1826, Poe entered the University of Virginia. Though he spent more time gambling and drinking than studying, he won top honors in French and Latin. On May 26, 1827, Poe enlisted in the US Army under the name Edgar A. Perry. He joined Battery H of the 1st Artillery, then stationed at Fort Independence. While Poe served there, Calvin F.S. Thomas printed Poe's first book, Tamerlane and Other Poems, a slim volume, which failed to earn any fame or money. Poe then visited Baltimore, and arranged for the printing of another slim volume, entitled Al Aaraaf, Tamerlane, and Minor Poems. Then, Allen obtained an appointment for him as a cadet, so on July 1, 1830 he entered West Point Military Academy, making his residence at No.

What does it mean to learn

Needless to say, learning is the most fundamental part of our daily experience. From the time we are born, we are learning how to walk, owe to talk, different emotions, and so on. The study of how learning occurs is part of educational psychology, neurophysiology, learning theory and pedagogy. Pedagogy is the science and art of education: it is the study and practice Of how best to teach. The benefits Of learning is the ability to develop natural abilities such as learning from one's past mistakes, creativity ways of thinking, and increased brain power.Our mind is our most powerful weapon; it helps us adapt to change, makes social groups, and establishes valuable relationships. It also helps us establish lines of daily communication. Learning efferent languages impacts our attitudes and correlates to academic achievements. As a person our main focus is achieving a better sense of self, learning leads to this self-fulfillment. It will keep your mind and memory sharp, increases confide nt, offers inexpensive ways to try something new, feeling of accomplishments, and even offers opportunities to learn new skills and trades to increase income.We do not learn just by being taught during class or lecture, we learn by continuously being shown something throughout our lives. Whether it is in science class or behaviors taught by our parents, we learn about what is right r wrong, increased advantages from language studies, and ability to take care of one's self. What is it to learn? Learning is not the same for everyone. Although we are taught mostly the same things, how to eat, how to read, we progress in different ways.Therefore, learning encourages us to form personalities. It gives us stability in repetitive activities. The best thing for being sad,† replied Merlin, beginning to puff and blow, â€Å"is to learn something. That's the only thing that never fails. You may grow old and trembling in your anatomies, you may lie awake at night listening to the disorde r of your veins, oh may miss your only love, you may see the world about you devastated by evil lunatics, or know your honor trampled in the sewers of baser minds.There is only one thing for it then -? to learn. Learn why the world wags and what wags it. That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting. Learning is the only thing for you. Look what a lot of things there are to learn. † White, The Once and Future King Learning is by far the best gift in this world. It provides us with more than just basic knowledge. It gives us meaning to the very questions we ask ourselves.

Friday, August 16, 2019

High School and Personality Traits Essay

Directions: Read the following questions and write the answers on a separate sheet of paper. Include the question as part of your response. Use COMPLETE sentences—do not use fragments or incomplete thoughts. Use DETAIL in your responses. â€Å"None, nothing, I don’t know, etc.† are inadequate responses. Your goal is to give me as much information about yourself as possible! 1. Who was your English teacher last year? Describe both your successes and difficulties in the class. 2. What is your full name? Are you named after someone in your family? 3. When and where were you born? How old are you now? 4. Describe three members of your immediate family—be specific by detailing names, ages, physical characteristics, and personality traits. 5. In what places have you lived? 6. Who is your best friend and why is that the case? Describe him/her—be specific by detailing names, ages, physical characteristics, personality traits. 7. Describe any pets you have/have had/desire to have. If you could be any animal, what would you be and why? 8. Describe what you like to do in your spare time, and on weekends. 9. What is your favorite TV program(s)? Why? What kind of music do you like? 10. Where have you traveled or would like to travel? Describe what draws you to that particular place and why. 11. Describe your particular talents. What do you do well? 12. Do you want to go to college? Which one? What career do you hope to pursue when you are an adult? Why? What are you doing now to prepare yourself for these goals? 13. What do you like best about school? What do you like least about school? 14. What extracurricular activities are you involved in at school or outside of school? 15. Describe any other interesting aspect(s) of yourself. CLASS COPY!DO NOT WRITE ON THIS! Detailed Biography Directions: Read the following questions and write the answers on a separate sheet of paper. Include the question as part of your response. Use COMPLETE sentences—do not use fragments or incomplete thoughts. Use DETAIL in your responses. â€Å"None, nothing, I don’t know, etc.† are inadequate responses. Your goal is to give me as much information about yourself as possible! 1. Who was your English teacher last year? Describe both your successes and difficulties in the class. 2. What is your full name? Are you named after someone in your family? 3. When and where were you born? How old are you now? 4. Describe three members of your immediate family—be specific by detailing names, ages, physical characteristics, and personality traits. 5. In what places have you lived? 6. Who is your best friend and why is that the case? Describe him/her—be specific by detailing names, ages, physical characteristics, personality traits. 7. Describe any pets you have/have had/desire to have. If you could be any animal, what would you be and why? 8. Describe what you like to do in your spare time, and on weekends. 9. What is your favorite TV program(s)? Why? What kind of music do you like? 10. Where have you traveled or would like to travel? Describe what draws you to that particular place and why. 11. Describe your particular talents. What do you do well? 12. Do you want to go to college? Which one? What career do you hope to pursue when you are an adult? Why? What are you doing now to prepare yourself for these goals? 13. What do you like best about school? What do you like least about school? 14. What extracurricular activities are you involved in at school or outside of school? 15. Describe any other interesting aspect(s) of yourself.

Thursday, August 15, 2019

Sequencing Objectives

Sequencing objectives within classes and courses within curriculum is important because much of what we learn is developed through building blocks of knowledge. For example, In my current field, one must know medical terminology and anatomy and physiology In order to begin a coding class. If one does not know where the perform sinus Is In the human body, one cannot assign â€Å"history of perform sinus cancer† the correct V-code. One would assume that since the word â€Å"sinus† Is In the phrase, the V-code would be included in the nasal cavity and sinus grouping.The horrify sinus is actually located in the pharynx; therefore, the V-code would be in the grouping with oral cavity and pharynx. Sequencing of the Course and Curriculum Regulate and Stein refer to macromolecule sequencing, giving the students an overview (epitome) that outlines the fundamental aspects of the course first. Instruction progresses with each Idea being more detailed and elaborating upon the previ ous one. Objectives are developed to Insure that prerequisite skills are covered before advancing to the next objective. Sequencing of Skills wealth the TopicBasic skills are taught first within each topic, building upon each other. Analyzing Topic Objectives to Determine Learning Outcomes This approach examines the relationship between the course map and the unit map. This approach looks at objectives from different learning domains and the relationship between each, sequencing to insure that prerequisite skills are covered in earlier lessons. Sequencing of Skills within Lessons This mapping Is more detailed oriented. Objectives are sequenced In more detail, broken down Into Individual skills required wealth the lesson presented. Learning Hierarchies and Instructional SequenceAccording to Eagan, when the proper sequence of prerequisite skills is established, intellectual skill instruction is easily managed by the teacher. Knowledge-Based Sequencing Instructional design is represent ed as organizational patterns on the concept map and then used during the development phase to automatically generate instructional maps. Sequencing Content for Online Learning This Involves sequencing knowledge units and learning tasks within those units. Spiral Sequencing of the curriculum. And example of this is in foreign language instruction. Basic grammar skills are revisited continually as the student progresses.

Wednesday, August 14, 2019

A Killer Marketing Plan Essay

If you are the founder of a new startup or an existing business it’s highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road. The roadmap is a guide to help you overcome roadblocks, prevent costly mistakes and eliminate time-consuming detours that can prevent you from attaining your goals, and reaching your ultimate destination. We typically refer to this roadmap as a marketing plan. A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. To take your business to the next level requires preparing a written marketing action plan. There are 12 recognized marketing planning models in use today. The Top 5 most popular marketing planning models include: * 7 P’s Marketing Matrix – The seven elements of the marketing mix: Product, Price, Place, Promotion, People, Process and Physical evidence , form the core tactical components (see below) of the marketing plan. * Segmentation, Targeting and Positioning – This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group. * SOSTAC ® – This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans. SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models. * Ansoff’s Growth Strategy Matrix – Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets. The four growth strategies include: market penetration, market development, product development and diversification. * Porter’s Five Forces – In a blog post dated November 21, 2011, I covered Michael E. Porter’s Five Forces marketing planning model. The Five Forces are Rivalry, Supplier Power, Threat of Substitutes, Buyer Power and Barriers to Entry and are used to analyse the industry context in which the organisation operates. Porter’s Five Forces are required reading in any graduate course on Marketing or Strategic Planning. For my money, the SOSTAC ® marketing planning model is the model I use the most when developing marketing plans. First, let’s begin by defining what SOSTAC is: What is SOSTAC ®? SOSTAC ® is a marketing planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who together with Dave Chaffey co-authored Emarketing Excellence. SOSTAC ® stands for: * Situation – where are we now? * Objectives – where do we want to be? * Strategy – how do we get there? * Tactics – how exactly do we get there? * Action – what is our plan? * Control – did we get there? SOSTAC has been used to develop marketing plans for a broad range of industries. Here’s how SOSTAC is used to summarise the main issues to consider within a digital marketing strategy: You can see it gives a logical order for tackling your plan (with iterations) and a great way to summarise the main elements of each. Why is SOSTAC ® useful? SOSTAC ® has become very popular since it’s simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan. Tips for using SOSTAC ®Ã‚  Here are some tips on how to use SOSTAC ® based on Chaffey’s experience applying the model in companies and in academia. 1. Use SOSTAC ® to review your process – Before looking at how you apply SOSTAC ® at each step to create a marketing plan, use it to review your planning process and how you manage your marketing. Ask yourself what you and your organisation are good at. Maybe you spend too much or too little time reviewing the situation. Perhaps you’re not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them? 2. Get the balance right across SOSTAC ® – Oftentimes, there is too much time spent on analysis within a plan and not enough on setting the strategies. So as a rule of  thumb, this is how your balance of content could look: Situation Analysis (20%), Objectives (5%), Strategy (45%) and Tactics (30%) = 100% 3. Summarise your Situation in a SWOT Analysis – To give focus to your situation analysis it is recommended that you utilize this form of SWOT analysis. This helps integrate SWOT with strategy. I also recommend that you read my blog post dated November 29, 2011 on how to prepare a SWOT analysis to plan for the future of your company. 4. Make your goals SMART and link them to your analytics/control process – Since digital marketing is so measurable, it makes sense to be specific as possible about your goals by developing a funnel conversion model. You should also setup specific goals in Google Analytics. But it’s worth thinking about the full range of goals indicated by the 5Ss. 5. Integrate the different elements of your SWOT Analysis – Oftentimes in a plan or report there isn’t good flow relating sections. To help this I recommend summarising your entire SOSTAC ® plan within a table. It’s important to note that a marketing plan can be for a product (the iPhone), a series of similar products (e.g. mobile devices) or an all-encompasing plan for a company. General Rules For Creating A Killer Marketing Plan There is no shortage of general rules for developing marketing plans, but if you want to create a killer marketing plan I have found that the following general rules work the best: * Stay focused – Don’t try to â€Å"boil the ocean† by going overboard or overstate the case with too many ideas, products or services. Know what your core business is going to be. Focus on one product or service at a time. * Where Are You Today – You must know where you are today in order to develop a roadmap to where you want to be in the future. * Keep Things Simple – Less is better. Avoid long sentences. Be brief. Avoid geeky tech terminology and acronyms. Use bullet points. Embellish with graphs, charts and images. * Be Realistic – Set realistic and measurable goals. Don’t try to conquer the world. Set goals that you can reasonably accomplish. * Know Your Strengths and Weaknesses – Take an inventory of your individual and management teams strengt hs and weaknesses. * Do Your Homework – Before you do anything do your research. Know your market, your ideal customers, market niches, your competitors, latest trends,  barriers-to-entry, methods of opeation, distribution channels, pricing models, and promotions and advertising methods used in the industry. The Key Steps To Develop A Killer Marketing Plan Using SOSTAC ® For large corporations it is not too unusual to see 100 page marketing plans. For a small startup, a marketing plan should be between 10-15 pages in length including graphs, charts and tables. The Apple iPhone launch marketing strategy provided above is a great example. Before you start preparing your marketing plan make sure that you have completed sufficient market research to determine if your idea, product or service is viable given all that you know about the marketplace you are entering. Situational Analysis – Where are we now? This is where you take inventory of where you are right now. I recommend that you conduct your market research before you prepare your marketing plan. The Situational Analysis should include the following: * Product or Service – Describe the product or service in simple terms. Describe the market need filled or problem your product or service solves. Identify the total value proposition your produce or service offers customers. * Market and Competition – Describe the type, size and geographic location of the market in which your product or service will compete, competitive landscape including the number of competitors, major competitors, direct competitors, market shares, market niches, stage of development and market trends. * Target Customers – Identify the individuals or organizations (â€Å"target market†) and customer segments you are targeting. In some cases, you may have more than one target market. Determine the following: * Who needs your product or service and why? * What is the profile of your ideal customer and what are their attributes? * How many potential customers are there? * How many different customer niches are there? * Is the target market or market niches underserved? * Describe your customers by their shared characteristics for individuals and organizations. * Individuals – Describe them by demographics: age, income, geographic location, and lifestyle. * Organizations – Describe them by number of employees, sales, geographic location,  and industry. * SWOT Analysis – Identify your competitive strengths and weaknesses, business opportunities and potential threats. Arrange your strengths, weaknesses, opportunities and threats into a four-quadrant grid like the one below: The purpose of a SWOT Analysis is to help you build on your business’ strengths, minimize and correct the weaknesses, and take the greatest possible advantage of potential opportunities while formulating a plan to deal with potential threats. Think of a SWOT Analysis as a checkup for your business. Be honest with yourself, if you lack a strong marketing and sales team, list it as a weakness. I also recommend that you read my blog post datedNovember 29, 2011 on how to prepare a SWOT analysis to plan for the future of your company. * Management Team – List the key members of your present management team and very brief description of their business and industry experience and education. If you believe you will need to add key individuals to the management team list their position, title and duties. * Milestones Accomplished – Elaborate on significant milestones that have accomplished to date. Include major new customers, revenues, no of unique visitors, downloads, new patents, major personnel additions and awards. Objectives – Where do you want to be? * Goals and Objectives – Set realistic goals and objectives. Make sure your goals and objectives are measureable and achievable. Measure them against your own efforts and abilities, not your competitors. There are two types of goals and objectives: * Quantitative – Those with specific, measurable results and numbers. * Qualitative – Those that increase value, like improving image or visibility. Strategy – How do we get there? Your marketing strategies answer the big question: HOW do you get from where you are today to where you want to be tomorrow? Be creative and brainstorm with your team. Don’t think in terms of what other organizations or individuals have done, but how you are going to get it done. Your marketing strategies should include the following: * Core Marketing Message – Your core marketing message is a short description of your business, products and services, employees, core values, business philosophy, mission and value proposition you bring to the customer  relationship. Your core message should project what makes you unique and be conveyed in a manner that instantly connects with your ideal customers. * Define Your Brand – Your brand isn’t just your corporate identity like your logo, tag line, motto or its visual associations such as unique design, colors or packaging, but the relationship you have with your customers. Your brand’s value proposition in cludes everything you have promised your customers: quality products, great prices, better selection, great service, more locations, moneyback guarantee, free delivery, etc. * Positioning Statement – How you intend to position your company in the marketplace. Will you compete on the basis of differentiation (e.g. technology leader, quality, durability, broad selection, etc.), target a specific market niche (e.g. Affluent, professionals, SMB’s, management, etc) or compete on the basis of price (e.g. luxury, premium, medium, bargain or low price). Explain why you have chosen this particular market position. * Business Model – According to Peter Drucker, the late Harvard management guru, â€Å"A business model is nothing else than a representation of how an organization makes (or intends to make) money.† But, a business model is far more than this. Mark W. Johnson, the Harvard professor and author of â€Å"Seizing The White Space,† says that a business model consists of three components: 1) It identifies an important job a customer needs to get done and then proposing an offering that fulfills that job better than any alternative the customer can turn to–in short, the customer value proposition (CVP), 2) A pricing model and profit formula that shows quantitatively that you can make a profit delivering on the CVP, and 3) You can identify which company resources and which processes are essential to delivering the CVP. To develop your business model I highly recommend that you read my blog post dated November 5, 2011, January 26, 2012, and February 26, 2012. * Pricing Model – Describe the methodology you will use to set prices for your products and services. Prices should reflect competitive factors, economic conditions, nature of the market and how you intend to position yourself in the marketplace. Pricing should take into account fixed and variable costs associated with each product or service, so that you can generate a sufficient gross profit. Prices and profit margins should be determined by distribution channel. Describe if you will use different price levels depending on quantities ordered and type of customer. * Launch Strategy  Ã¢â‚¬â€œ Describe your go-to-market strategy for your product or service. Describe when, the method used to announce your market entry, and how you will manage your market entry during the first 30-to-90 days. * Distribution Strategy – Describe the distribution channels you will utilize to get your product or service to your target market (e.g. direct-to-consumer, ecommerce, retail stores, dealers and distributors, infomercials, mail order catalog, direct mail, email, etc.) and specific reasons you are using each channel. * Sales Strategy – Describe who is actually going to sell your product or service. Will you be using inside sales personnel, inbound or outbound sales personnel, outside sales personnel, manufacturer’s representatives, independent salespeople or network marketing personnel. * Advertising and Promotions Strategy – Determine what media channels you will use to market and promote your products and services to your target market (e.g. print ads, television, radio, direct marketing, ecommerce, social media and events). The types of media channels you will use will depend on your unique requirements, budget constraints, and practices within your industry. * Public Relations Strategy – Describe the methods you will utilize to inform, communicate and educate your public (e.g. customers, media, vendors, academia) about your company and its products and services. * Strategic Alliances – Describe the nature and type of third-party alliances you anticipated will be needed in order to compete effectively in the marketplace. * Word-of-Mouth – Describe how and the methods you will utilize to create word-of-mouth. A few final pointers about developing marketing strategies: * Think strategic first – Too many individuals believe that the marketing tactics — the newsletters, press kits, trade shows, banners, 800-numbers, display advertisements, logos and giveaways — comes before the marketing strategies. Those promotional, publicity and advertising tactics should be contained within a well-orchestrated marketing action plan. But first create your marketing strategy items that will generate leads, build awareness and enhance credibility. * Make the first the last. The executive summary consists of a one-page, top-level summary of the entire marketing plan. It’s placed at the front of the document, but it’s the last thing you’ll write. Its purpose is to convey the gist of the plan to stakeholders,  investors and anyone else who needs to know these facts in a hurry: * The scope of the plan in an outlined paragraph. * The product or service being marketed. * For whom the plan is being prepared. * The time period the plan covers. * The geographic area where the implementation occurs. * The strategic messages and the tactics to get them to the target markets. Tactics – How exactly do we get there This is where you list the specific action steps or programs to achieve each marketing strategy (see above). If you are going to use billboards to advertise your product, indicate the name of the outdoor advertising company, the number of billboards, their geographic locations, cost per billboard and total amount. If you will be conducting focus groups to conduct market research and get feedback about your product, indicate the name of the research firm, dates focus groups will be conducted, cost per focus group and total amount. You should include deadlines and key dates for executing all of your marketing activities. * Media Tactics – If you will invest in different types of media to communicate your core marketing message and product or service offering divide your media into paid, non-paid and non-traditional media. * Paid media: direct mail, newspaper, radio, TV, billboards, direct sales. * Non-paid media – Referred to as public relations because it is exposure through traditional media without paying for advertising in that media. * Non-traditional media: includes everything else — sponsorships, ad specialties,shows/events, electronic media and the Internet. Action – What is our plan? Your business model is the one piece of the marketing plan that puts it all together for you. In a blog post dated February 6. 2012, Floodgate Fund co-founder Ann Muira-Ko says, â€Å"Its the business model that matters the most, rather than the business plan.† According to Miura-Ko, business models do a better job of unearthing assumptions about a company’s users, customers, pricing, demand creation, sales channels, supply chain, and overall logistics – all critical components to building a successful business. A business model answers all the 4 W’s (Who, What, Where and  Why) and the all important How you are going to do it as it relates to the following: * Core marketing message. * Components of your brand identity. * Customer value proposition (CVP). * Industry or market. * Target customers. * Competitive landscape. * Industry life cycles. * Pricing model. * Value chain. * Operations. According to Peter Drucker, the late Harvard management guru said. â€Å"A business model is nothing else than a representation of how an organization makes (or intends to make) money.† But, a business model is far more than this. Mark W. Johnson, the Harvard professor and author of â€Å"Seizing The White Space,† says that a business model consists of three components: 1. It identifies an important job a customer needs to get done and then proposes an offering that fulfills that job better than any alternative the customer can turn to–in short, the customer value proposition (CVP). 2. A pricing model and profit formula that shows quantitatively that you can make a profit delivering on the CVP. 3. identifying which company resources and which processes are essential to delivering the CVP. Use the Business Model Canvas (see below) to guide you in the preparation of your business model provides the answers to the four W’s and the How. The business model canv as is divided into nine grids: * Strategic partners. * Key activities. * Value proposition. * Customer relationship. * Customer segment. * Key resources. * Distribution channels. * Costs. * Revenues. The Business Model Canvas (Click Image To Enlarge) To develop your business model I highly recommend that you read my previous blog posts dated November 5, 2011, January 26, 2012, and February 26, 2012. Control – Did we get there? Establishing a marketing budget allows you to establish quantitative goal and measure actual performance against those goals. Here’s how a marketing budget can help assist you manage, control and measure the return-on-investment (ROI) from the execution of your marketing plan: * Marketing budgets allow you to put a quantitative value to every strategy, tactic or program built into your marketing plan. * Marketing budgets allow you to establish specific budget line items, including sales and related marketing expenses. * Marketing budgets allow you to evaluate and make the best marketing decisions. * Marketing budgets place a cap on every budget line item forcing you to work within those budget constraints. Having a marketing budget in place allows you to evaluate marketing decisions such as advertising in the yellow pages, hiring sales reps or conducting a PR program based on the amount of business a particular initiative generates. Track each initiative and evaluate what worked, what didn’t. Marketing budgets should be established by month, quarter and year so that you can gauge your performance and make adjustments to insure you are within budget. This allows you to determine if you are meeting your stated quantitative goals monthly, quarterly and yearly. Sample Marketing Plan Budget Here’s an excellent of an annual marketing plan budget for a software business: Click Image To Enlarge Apple’s iPhone Launch Marketing Strategy Analysis Example Here’s a great example of the Apple iPhone launch marketing strategy by Borislav Kilprin: Apple’s iPhone Launch Marketing Strategy Analysis View more documents from Borislav Kiprin I often use Steve Jobs’ â€Å"Digital Hub Strategy† (see my blog posts dated August 31, 2011 and January 20, 2012) for inspiration and as a great  example of a grand vision and all-encompasing marketing strategy for a company. On January 9, 2001, Steve Jobs gave a great presentation at MacWorld where he introduced the public to the concept of the Digital Hub, when he said that the PC was not dead, but was evolving. Steve Jobs declared that the Mac would become â€Å"the digital hub for the digital lifestyle,† an emerging digital trend driven by the internet and an explosion in digital devices: digital camera’s, videocam’s, portable music players, PDA’s and DVD video players. Steve’s idea was to use the Mac as a way to add value to those devices by making them more useful by allowing users to share digital files and be able to combine text, images, video and sound to heighten the overal digital experience. Steve Jobs’ 7 Success Principles When you stop and analyze the Digital Hub Strategy you will discover that Steve Jobs’ 7 Success Principles are evident everywhere: * Do what you love. Steve Jobs once told a group of employees, â€Å"People with passion can change the world for the better.† Jobs has followed his heart his entire life and that passion, he says, has made all the difference. It’s very difficult to come up with new, creative, and novel ideas unless you are passionate about moving society forward. * Put a dent in the universe. Passion fuels the rocket, but vision directs the rocket to its ultimate destination. In 1976, when Jobs and Steve Wozniak co-founded Apple, Jobs’ vision was to put a computer in the hands of everyday people. In 1979, Jobs saw an early and crude graphical user interface being demonstrated at the Xerox research facility in Palo Alto, California. He knew immediately that the technology would make computers appealing to â€Å"everyday people.† That tec hnology eventually became The Macintosh, which changed everything about the way we interact with computers. Xerox scientists didn’t realize its potential because their â€Å"vision† was limited to making new copiers. Two people can see the exactly the same thing, but perceive it differently based on their vision. * Kick start your brain. Steve Jobs once said â€Å"Creativity is connecting things.† Connecting things means seeking inspiration from other industries. At various times, Jobs has found inspiration in a phone book, Zen meditation, visiting India, a food processor at Macy’s, or The Four Seasons hotel chain. Jobs doesn’t â€Å"steal† ideas as much as he uses ideas from other industries to inspire his  own creativity. * Sell dreams, not products. To Steve Jobs, people who buy Apple products are not â€Å"consumers.† They are people with hopes, dreams and ambitions. He builds products to help people achieve their dreams. He once said, â€Å"some people think you’ve got to be crazy to buy a Mac, but in that craziness we see gen ius.† How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds. * Say no to 1,000 things. Steve Jobs once said, â€Å"I’m as proud of what we don’t do as I am of what we do.† He is committed to building products with simple, uncluttered design. And that commitment extends beyond products. From the design of the iPod to the iPad, from the packaging of Apple’s products, to the functionality of the Web site, in Apple’s world, innovation means eliminating the unnecessary so that the necessary may speak. * Create insanely great experiences. The Apple store has become the world’s best retailer by introducing simple innovations any business can adopt to create deeper, more emotional connections with their customers. For example, there are no cashiers in an Apple store. There are experts, consultants, even geniuses, but no cashiers. Why? Because Apple is not in the business of moving boxes; they are in the business of enriching lives. Big difference. * Master the message. Steve Jobs is the world’s greatest corporate storyteller, turning product launches into an art form. You can have the most innovative idea in the world, but if you can’t get people excited about it, it doesn’t matter. Apple’s Five Key Pillars For Product Success When you dig down into the roots of the Digital Hub Strategy it is all about the product. I have identified five key elements or pillars of strength that have been important in Apple’s product successes: * Creating products that disrupt existing industry paradigms. * Creating products that Apple engineers themselves would love to use. * Creating products that customers don’t know they need yet. * Creating elegant, simple and minimalist products that â€Å"people will lust for.† * Controlling every aspect of the product, including the design, engineering, intellectual property, components, operating systems, applications software, manufacturing, distribution, customer service, advertising and pricing. The Digital Hub Strategy has endured the test of time and every new product  launched by Apple represents a â€Å"spoke† in the Digital Hub. In essence, the Digital Hub Strategy has not only become Apple’s core business strategy, but also its grand vi sion.

Tuesday, August 13, 2019

The Founding Docs of the U.S. Government Essay Example | Topics and Well Written Essays - 500 words

The Founding Docs of the U.S. Government - Essay Example For instance, it is the right of the people to have the leaders they want and exercise their rights to choose these leaders through elections when they are of legal age, regardless of their color, status and gender. For this reason, the American experiment, or the experiment of representative republican governance, has been established for the nation, being called this way because the United States has long been under the leadership of Great Britain as a group of colonies. As it is even today, Great Britain had a monarchial form of government that the Founding Fathers did not like. In the Constitution that they drafted, they expressed their desire to have a ruler who is not put into power because of his/her familial ties but because a person has the ability to rule the people. However, because of the long dependence of the colonies on the British government, many states were reluctant to accept the idea of independence. When Thomas Paine published his pamphlet Common Sense, the other states courageously embraced the idea because of the bravery of one man who publicly expressed and explained in detail the ideas of independence. Apart from the First Amendment, there have been other amendments that particularly address life and liberty. For instance, the Fourth Amendment prohibits searches, arrests and seizures of property without probable cause. The Fifth Amendment gives an accused the popularly called Miranda Rights. The Sixth Amendment provides a speedy trial; the Third Amendment protects private homeowners from the use of their homes as military quarters during a time of peace. Other amendments protect the rights so that they can live safely. The first ten amendments of the Bill of Rights specify the extent of liberty that citizens must enjoy under the constitution. However, this has not been seen to be true in the lives of African-Americans. Many of them remained to be slaves and have been denied their rights to pursue happiness and

Monday, August 12, 2019

Foreign Ethics Coursework Example | Topics and Well Written Essays - 250 words

Foreign Ethics - Coursework Example The rural parents view children as an investment because they provide labor for agricultural production. The children are also a resource because they help in taking care of their siblings. Since the families cannot afford to employ nannies, the elder children have to look after their younger siblings. Besides, parents expect the children to support them financially during their old age (Kiriti & Tisdell 2013). Things are, however, different in the U.S. There are no parents who opt to have many children. Most parents limit to one or two children. It is widely regarded as unethical for couples to have many children because most parents are economically stable. A couple with several children cannot afford to give each of them appropriate parental attention (AAP 2015). In addition, giving birth in large numbers would add more people to the already populated country. Kiriti, T., & Tisdell, C. (2013). Family size, economics and child gender preference: A case study in the Nyeri district of Kenya. Social Economics International Journal of Social Economics, 492-509. Retrieved July 3, 2015, from http://www.uq.edu.au/rsmg/docs/ClemWPapers/SEPD/WP

Ethical eaasy Essay Example | Topics and Well Written Essays - 1500 words

Ethical eaasy - Essay Example The textile materials treated by these chemicals have been banned in the markets in UK and US and so the organization resorts to selling its stock to the developing markets where there is no such legislation. The ethical dilemma in this problem The management of the organization had to make a decision between certain courses of action. There was an option of disposing the products that have been considered not fit for use and manufacture those that are required in the US and UK markets. There is also an option of looking for markets for the products in other regions that have no such regulations. The decision-making in the above case is bound by certain significant constraints. The initial problem that had ethical implications here is that the organization had already produced stock that was treated with carcinogenic agent. The organization did not want to run at a loss by disposing these products. The operations of the organization are also governed by the local, regional, and inter national regulations and a ban on such products in some countries will apply to this organization. Besides, there is also a need to consider the adverse effects of the products that led to its ban in these developed markets and whether it is ethical to introduce into the underdeveloped markets faulty products that have been rejected in the developed markets. ... It was then regarded unethical for a business organization to involve in the well-being of the society. In 1984, Edward Freeman proposed the Stakeholder theory that the objective of business is not only to maximize the shareholders’ profits but also to serve the interests of all the stakeholders of the organization (Crane & Matten, 2007, p.57). Stakeholders include all those parties influencing or affected by the decisions and operations of the organization and so the society is one such stakeholder. In solving such ethical dilemmas, we need to refer to the ethical theories that had been developed in moral philosophies like virtue theory (Aristotle), utilitarianism (Bentham), Immanuel Kant’s Universal law, and the Religious teachings among the other theories. The utilitarian approach will consider the consequences that a given decision will have on all the stakeholders of the organization including the shareholders (Petrick & Quinn, 1997, p.48). The products have been f ound to be contaminated with agents causing cancer. Selling these products to the consumers in the developing market is equivalent to exposing the consumers to cancerous agents. The overall costs to be incurred in managing the resulting cancer are unpredictably high and will be a threat to the economy. The developing markets may also not afford the same prices forcing the organization to lower its product prices thereby reducing the profits. Besides, a long-term effect will also be seen in its reputation in the emerging market should it be later known that the products were not fit. The organization will soon lose its position even in the emerging markets. Thus, the

Sunday, August 11, 2019

Bernard Lawrence Bernie Madoff Assignment Example | Topics and Well Written Essays - 750 words

Bernard Lawrence Bernie Madoff - Assignment Example For years MR. Madoff complied with paying dividends to investors, but under false assumptions. The deception that was occurring was unethical behavior. The third type of illegal behavior associated with this scam was that Madoff’s company was not complying with the generally accepted accounting principles. Not complying with the general accepted accounting principles is a violation of the FASB and SEC mandates. 2. The scam that Bernie Madoff pulled off hurt a lot of different interest groups. Prior to the scandal exploding the hedge fund that Mr. Madoff was operating was an extremely attractive investment alternative for a lot of individual investors and organizations that were looking to gain a profit from the stock market. The hedge fund Mr. Madoff was able to maintain in the marketplace for over 20 years was a tremendous opportunity for a lot of investors. Some federal prosecutors believe that the fraudulent activity from Mr. Madoff began as early as the 1970’s. The total losses that this scheme caused investors exceeded $65 billion. The fund offered investors every year consistently double digits returns, which is unheard of on Wall Street for a prolonged period of time. The Ponzi scheme Madoff operated hurt a lot of interest groups. Some of the interest groups that were hurt by the scam included individual investors, non –profit organizations, governmental agencies, and private corporations. â€Å"If Madoff hadn’t faced $7 billion in redemptions, the Ponzi scheme might have never been discovered† (Lenzner, 2008). 3. There are several safeguards that could have prevented the Ponzi scheme that Madoff created from occurring. The first safeguard could have been obligating the company to reveal the exact composition of the portfolio of the fund to the individual investors on a recurrent basis. A second potential safeguard could have been establishing recurrent audits of the investment activity of the firm by independent audito rs. A third safeguard that could have prevented this fraud could have been more involvement by the Securities and Exchange Commission (SEC) in the matter. The SEC could have imposed more rigorous auditing standards to analyze the activities of the company. A fourth source of risk management prevention should have been the FBI. Most of the major investment firms on Wall Street believed that the returns offered by Madoff’s company were unrealistic in the long term. The FBI should have investigated this situation earlier. It seems ironic that it took the FBI and the SEC over 20 years to realize it was all a scam. 4. The grand majority of the funds of the hedge fund were invested by individual investors. From an investor’s standpoint the losses could have been prevented or at least minimized by investing only a small portion of their portfolio composition in this hedge fund. A second way investors could have prevented falling into this fraudulent scheme would have been by mandating that Madoff revealed the sources of the income of the hedge fund. Another way the investors could have prevented the scam was by asking the advice of registered broker prior to investing in the fund. 5. The scam that Mr. Madoff was involved